Bank Fail Pod – Bank of America’s Nuevo Futuro Checking Account (2004)

 

Ever want to see outright stereotyping of a race and culture?

Look at these pics of Bank of America Branded Maracas (Musical Instrument)

View post on imgur.com

View post on imgur.com

Bank of America came out with a horribly offensive account for Hispanic Immigrants in 2004 called Nuevo Futuro Checking (New Future). Offensive in that in its promotional giveaways for the account, all of them were stereotypical. Even how you would target this account was stereotypical for a seller. Although Hispanics are a huge part of our American fabric, it seems that Bank of America was nearly trying everything just to get people in the door, and what they offered was a free way to send money to Mexico if you brought everything over to them.

Worked so well that I could only find 3 pages online that even referenced this account, One of them on BofA's Page...all others have been scrubbed clean.

http://investor.bankofamerica.com/phoenix.zhtml?c=71595&p=irol-newsArticle&ID=590750#fbid=qyZkf_aoi_J

https://adage.com/article/hispanic-marketing/u-s-banks-chase-mega-billion-hispanic-money-transfer-business/39818/

https://juantornoe.blogs.com/hispanictrending/2004/09/banks_courting_.html

Learn how I came across the magical maraca, and hear annoying rattles as I discuss a topic one part funny, and one part horribly offensive to some people. Crazy times we live in folks

This is the first of many "Bank Fails" podcasts that will talk about hilarious bank fails over the years across multiple banks. A little light heartedness to go with all the serious stuff.

 

Visit our Twitter Page @bankscrewedus and @banksuckspod, Our website www.whyyourbanksucks.com for more info on our podcast, and follow host James B on Twitter @jamesbisright.

View my other projects:
The Bank Screwed US www.TheBankScrewed.us
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"Bank of America Nearly Made Me Homeless (And I Worked There)"
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plus my Unnamed "BofA Complaints" Book...